Bachelor in Arts in Media & Communication is a three-year course. Mass Communication is generally termed as the very important process via which a message is communicated to large segments of people using mass media. Typically, mass communication is used to distribute a similar message to a large group of people who have access to that type of media. Students are advised to pursue Diploma courses from universities and colleges which are recognised by the UGC or AICTE.
A Bachelor in Arts in Media & Communication is a programme for those who want to learn and upgrade their skills in communication, journalism and allied fields. It is also an opportunity for working professionals to enhance and update their knowledge and get a formal degree for it. This programme is also aimed at general learners who want to have an understanding of the society and media’s role in it, especially in a fast-paced, technologically oriented world.
Bachelor in Arts in Media & Communication Highlights
Course Level |
Graduate |
Full-Form |
Bachelor in Arts in Media & Communication |
Duration |
3 Year |
Examination Type |
Semester/ Annual |
Eligibility |
10+2with 50% aggregate marks. |
Admission Process |
Merit or Entrance based |
Average Salary |
INR 1 LPA - INR 6 LPA |
Job Positions |
Content Writer, Journalist, Social Media Executive, Translator, Columnists, TV News Reporter, Feature Writer, Web Content Writer, Special Correspondent, Radio Jockey etc |
Employment Areas |
News Agencies, Broadcasting Companies, All India Radio, Photography Studios, Advertising Agencies, TV and Newspapers, Communications Industries etc |
Eligibility Criteria for Bachelor in Arts in Media & Communication
1. Applicant should have 12th in any discipline from a recognized board with minimum 50% marks or its equivalent CGPA.
2. Applicants should have a minimum of 1 year of work experience.
3. There is an age limit prescribed by a few institutes that provide part-time degrees.
4. According to some institutes, a candidate’s age should not be less than 17 years and not more than 25 years.
5. Candidates should have 40% to 60% in the undergraduate degree.
Admission Process
1. Applicant on relevant entrance examinations determines admission to various universities and colleges.
2. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
3. Candidates who qualify for the test are called for an interview before the final seat allotment.
4. Candidates with a strong hold on English/ Hindi may be preferred at the time of admission.
Career after Bachelor in Arts in Media & Communication
The right course from the right institute is sometimes all a student needs to cover the distance between his reality and dreams. While journalists have always been indispensable to the world, the emergence of newer means of news broadcasting has given rise to more career opportunities in the field than ever before.
However, students are required to be armed with requisite skills in order to make a mark. Mass Media understands this and directs its efforts toward modern curriculum meeting the advanced needs of students. Bachelor in Arts in Media & Communication provides you with a wide range of opportunities.
At the successful completion of the course, such students may find ample employment opportunities as Content writers, Journalists, Social Media executives, translators etc. The average initial salary of Diploma in Journalism and Mass Communication professionals is INR 3 LPA - INR 8 LPA which might further increase with an increase in experience and expertise.
Job Profile |
Job Description |
Journalist |
Journalists are in charge of gathering and reporting important news and events to news outlets or other related organisations. They may work for news organisations, websites, newspapers, magazines etc |
Social Media Executive |
Their area of work involves management of media channel campaigns, working as a team so as to engage the audience and building the brand. |
Content Writer |
These professionals are indulged in the creation of content for websites and journals, writing scripts, reviews and much more. |
Communications Specialist |
Their area of work involves the maintenance of the relationship between the public and the organisation in which they presently work. |
News Reader |
They are given the responsibility to deliver or read the news on radio or television channels. |
Here are some frequently asked questions (FAQs) about a Bachelor of Arts in Media program:
General Program Information
Q1: What is a Bachelor of Arts in Media?
A: A Bachelor of Arts in Media is an undergraduate degree that focuses on the study of various forms of media, including digital, print, and broadcast media. It often covers areas such as journalism, media production, communication theories, and media ethics.
Q2: What subjects are typically covered in a Media degree?
A: Subjects may include media theory, communication studies, journalism, digital media production, film studies, public relations, advertising, media law and ethics, and multimedia storytelling.
Admission Requirements
Q3: What are the typical admission requirements for a BA in Media?
A: Admission requirements usually include a high school diploma or equivalent, a minimum GPA, and sometimes a portfolio of work or an entrance exam. Some programs may also require letters of recommendation and a personal statement.
Q4: Are there specific high school subjects that are beneficial for this degree?
A: Courses in English, communications, media studies, information technology, and social sciences can be particularly beneficial.
Curriculum and Learning Experience
Q5: What is the duration of a BA in Media program?
A: Most programs are designed to be completed in four years of full-time study.
Q6: Are internships a part of the Media degree program?
A: Many programs include internships or practicums to provide hands-on experience in the media industry, which is crucial for building practical skills and professional networks.
Q7: What skills will I develop in a Media degree program?
A: Students typically develop skills in critical thinking, research, writing, multimedia production, digital literacy, and communication.
Career Opportunities
Q8: What career paths are available to graduates with a BA in Media?
A: Graduates can pursue careers in journalism, broadcasting, digital media, film and television production, public relations, advertising, social media management, and content creation.
Q9: Can I pursue further education after a BA in Media?
A: Yes, graduates can pursue advanced degrees such as a Master's in Media Studies, Communication, Journalism, or related fields.
Financial Information
Q10: What is the cost of a BA in Media program?
A: The cost varies widely depending on the institution, location, and whether the student is attending a public or private university. Financial aid and scholarships may be available to help offset costs.
Q11: Are there scholarships available for students pursuing a BA in Media?
A: Many universities offer scholarships specifically for media and communication students, based on academic merit, financial need, or specific talents in media-related fields.
Accreditation and Quality Assurance
Q12: How do I know if a Media degree program is accredited?
A: Accreditation information is usually available on the university’s website. Look for accreditation from recognized bodies such as the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) or other regional accrediting organizations.
Q13: Why is accreditation important?
A: Accreditation ensures that the program meets certain standards of quality and that credits and degrees are recognized by employers and other institutions. Additional Information.
Q14: Can I study a BA in Media online?
A: Yes, many institutions offer online or hybrid (combining online and in-person) programs for a BA in Media, providing flexibility for students who need it.
Q15: What are the benefits of studying Media?
A: Studying media helps you understand the powerful role of media in society, improves your communication skills, and prepares you for a dynamic and evolving job market in various media-related fields.
Bachelor in Arts in Media & Communication Syllabus
Semester I |
Semester II |
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Semester III |
Semester IV |
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Semester V |
Semester VI |
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